ELECTION OPS E-BOOK

Preparing for Elections: Analyzing the Disposition of Forces in Election Campaigns by Eero Rosini P. Brillantes is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Philippines License.

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Audience research

The audience is the receiving end of any message that we want convey. Any product, advocacy, endorsement, activity or message that need to be promoted and sold has its own set of audience. The behavior of audience can only be predicted through an intensive, methodogical, objective and scientific research. To get help in doing audience research, its theory and practice should be studied both in the theoretical and practical perspectives.

Ratings Analysis: The Theory and Practice of Audience Research written by By James G. Webster, Patricia F. Phalen, Lawrence Wilson Lichty, provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition, this essential volume:

illustrates applications of audience research in advertising, programming, financial analysis, and social policy;

describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and

discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data.

Appropriate for all readers needing an in-depth understanding of audience research, including people working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics, critics, policy-makers, and students of mass media.

Taken from google books

You may buy this book from amazon.com

Public Relations: An Introduction (Paperback)

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David Meerman Scott

The http://www.webiknow.com/ blog is the official blog of David Meerman Scott, an online marketing and public relations guru. I have read his book "The New Rules of Marketing and PR". Its a very practical book and is a goldmine of web sources about re-tooling marketing and public relations in an on-line environment. It is also incisive as it provides "in your face" analysis of emerging PR realities amidst time tested theoretical and traditonal banalities held sacred by practioners of the craft.

It is with this that two websites are put forward. http://www.davidmeermanscott.com/ and http://www.webinknow.com/