Do not read this blog post

So you're reading this post, huh? Kind of a compelling title, isn’t it?

Why is that?

Read_this_post

I have strong evidence that "negative" Web headlines and links often generate lots more clicks than "positive" ones. For example, my Worst Practices blog category gets more clicks than any other category on this blog.

Several years ago I worked on a site where we included a link "For Executives Only" and this generated more traffic than other links. It turns out people react to negatives. Words like "Worst", "Not", "Don't", and "Only" are interesting and people want to know what’s there.

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Yes, blogs can ruin your life

By Pam Pastor
Philippine Daily Inquirer

Last updated 18:20:00 04/01/2008


MANILA, Philippines—The Internet-savvy should think of the past few weeks as more than just a hate fest and a gossip buffet. It is a wake-up call—and a testament to the true powers of blogging.

After countless names have been thrown around the World Wide Web and smeared with nastiness, many have expressed fear about people blogging about them.

But the truth is, you should be concerned not only with what others post about you. You should also be careful about what you post about yourself.
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