Mind Bullet Pick of the Week: Patricia J. Parsons: Ethics in Public Relations: A Guide to Best Practice

For this week, Mind Bullet introduces the book by Patricia J. Parsons on Ethics on Public Relations: A Guide to Best Practice. Found through Amazon, the book by Prof. Parsons provides a

framework for understanding important ethical issues in public relations and corporate communications now and in the future to help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the field to assist in everyday ethical decision-making. Written by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues

Prof. Patricia Parsons is a Public Relations professor and a past chairman of the Bachelor of Public Relations degree program at Mount Saint Vincent University. For more information about the author, you may visit her Linked In Profile


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Kahlil Gibran and Work

(photo is from Gibson books )



To keep ourselves sane in this stressful world, we should always have a moment for ourselves. The internet, a rich fabric of information, is the best source of various materials to keep us grounded, inspired and energized. Mind Bullet shares with you a site on the written works of Kahlil Gibran. Kahlil Gibran, the author of the book, The Prophet, The Madman shares inspiring tips and concepts on simple everyday things.

Here is a bit of what Kahlil Gibran says about work.

On Work

Then a ploughman said, "Speak to us of Work." And he answered, saying:

You work that you may keep pace with the earth and the soul of the earth. For to be idle is to become a stranger unto the seasons, and to step out of life's procession, that marches in majesty and proud submission towards the infinite. When you work you are a flute through whose heart the whispering of the hours turns to music. Which of you would be a reed, dumb and silent, when all else sings together in unison?

Always you have been told that work is a curse and labour a misfortune. But I say to you that when you work you fulfil a part of earth's furthest dream, assigned to you when that dream was born,
And in keeping yourself with labour you are in truth loving life,
And to love life through labour is to be intimate with life's inmost secret. But if you in your pain call birth an affliction and the support of the flesh a curse written upon your brow, then I answer that naught but the sweat of your brow shall wash away that which is written.

For more of Kahlil Gibran's work, you may visit http://www-personal.umich.edu/~jrcole/gibran/gibran1.htm.


Kahlil Gibran
The Madman
His Parables and Poems
(1918)
http://www.gutenberg.org/dirs/etext04/thmdm10h.htm

Mind Bullet's Find of the Week: WARC

For those who do research in advertising, marketing, public relations, new media etc., this website provides various research studies on all aspects of the field. The World Advertising Research Center (http://www.warc.com/) website updated information on the recent trends in the field of advertising, marketing and PR -- through real life case studies, best practices, research and conferences.