Mind Bullet Pick of the Week: Patricia J. Parsons: Ethics in Public Relations: A Guide to Best Practice

For this week, Mind Bullet introduces the book by Patricia J. Parsons on Ethics on Public Relations: A Guide to Best Practice. Found through Amazon, the book by Prof. Parsons provides a

framework for understanding important ethical issues in public relations and corporate communications now and in the future to help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the field to assist in everyday ethical decision-making. Written by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues

Prof. Patricia Parsons is a Public Relations professor and a past chairman of the Bachelor of Public Relations degree program at Mount Saint Vincent University. For more information about the author, you may visit her Linked In Profile


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Mind Bullet's Find of the Week: WARC

For those who do research in advertising, marketing, public relations, new media etc., this website provides various research studies on all aspects of the field. The World Advertising Research Center (http://www.warc.com/) website updated information on the recent trends in the field of advertising, marketing and PR -- through real life case studies, best practices, research and conferences.