Public Relations Handbook (Media Practice)

by Alison Theaker (Author)

Book Description

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the history and development of public relations, it explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assess its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organisational frameworks for studying PR with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and charities, including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, the Metropolitan Police, the Prince's Trust, Daewoo cars and the NSPCC. The Public Relations Handbook includes: * interviews with press officers and PR agents about their working practices * case-studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government and charities * specialist chapters on financial public relations, business ethics, online promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns.

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Mind Bullet Pick of the Week: Patricia J. Parsons: Ethics in Public Relations: A Guide to Best Practice

For this week, Mind Bullet introduces the book by Patricia J. Parsons on Ethics on Public Relations: A Guide to Best Practice. Found through Amazon, the book by Prof. Parsons provides a

framework for understanding important ethical issues in public relations and corporate communications now and in the future to help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the field to assist in everyday ethical decision-making. Written by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues

Prof. Patricia Parsons is a Public Relations professor and a past chairman of the Bachelor of Public Relations degree program at Mount Saint Vincent University. For more information about the author, you may visit her Linked In Profile


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