by: Robert Deigh
Reporters are always looking for compelling stories. You can help them and, at the same time, win press coverage for your products, services, organization or cause. Every organization, including yours, has newsworthy information. Sometimes you just have to dig a bit to get to it. Here are seven suggestions that will help you find the stories within your organization that you can pitch to get positive press attention and boost your public relations:
1) Identify trends in your industry - use your organization/product/issue as an example of a trend -- and pitch them as story ideas to the magazines, newsletters and Web sites your customers and prospects read.
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