Tuesday, June 24, 2008

Facebook and YouTube blocked by paranoid corporations at their own peril

I've had an opportunity to casually explore the attitudes of hundreds of large and small companies whose employees attend my full-day New Rules of Marketing seminar and my keynote speeches. In my very unscientific questioning, my guess is that about 25% of companies block employee access to YouTube, Facebook, and other social networking sites.

Twenty-five percent block access!

That is a huge number of companies that are putting their organizations at a disadvantage.

I can't tell you the names of the nanny-state dinosaurs. But you'd be amazed at some of the big names that are too scared to let people into the world of social media.

One company I can talk about is on the other side. IBM is on the forefront of embracing employee use of social media (more on IBM later in this post).


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