Weblogs: A curent trend in Public Relations

Public Relations as an industry has a long history of evolution , this industry has had to constantly reinvent itself to keep up with the fast changing times. In contemporary times where the world is at the threshold of a digital age, there have been massive changes in the way human beings communicate. The bounds of geography, culture and nationality no longer hold true and the world is turning into a global village. In this fast changing world , it is information and communication that hold the key to success. Organizations across every industry and geography recognize the importance of effective communications. Along with the traditional PR strongholds of analyst and media relations, disciplines such as internal communications are now becoming increasingly important as a core requisite for successful business operations. (Murphy, 2005, www.globalprblogweek.com) Public Relations is primarily concerned with establishing effective communication between organizations and individuals or companies and their audience.

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