HubSpot's Press Release Grader is a free application that evaluates your press release and provides a "marketing effectiveness score". The score is based on the language and content of the release, plus advanced factors from Internet marketing experts at HubSpot such as links and search engine optimization characteristics.
Wow. This is such an awesome tool. You’re hearing about it here first, but my guess is that this will become a popular little application in PR circles.
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