Thursday, July 3, 2008

How to Communicate More Effectively

Be sure to apply the three fundamental rules test.

by Dr. Thomas Klipstine
University of South Carolina

A basic principle in developing any written communication is when content is developed in a user friendly format and adjusted to meet the needs of the consumer, readability increases and message effectiveness is enhanced.

In writing for today's electronic medium, key factors in developing and formatting content can be basically boiled down to what I believe are three fundamental principles or rules for electronic content. If these rules are followed and applied to material developed for electronic distribution, content will become user friendly and messages will be more effective. Based on various usability studies and writing research my three rules are:

The Three Fundamental Rules:


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