Things to Avoid When Distributing a Press Release

by Kim Lance, Web Marketing Specialist for JTV

Once you have carefully developed a press release for your website, it is important that you distribute it with hopes of receiving the best possible response from the press. The last thing you want to do is get on the bad side of a member of the press. There are some procedures you should pay attention to when sending a press release to a press contact.

1) Always Spell the Contact’s Name Correctly
First, avoid misspelling the contact’s name. When distributing your press release to an individual member of the press, always make sure the name and title of the person to whom you are sending your release is correct.

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